Plan Associated Architects
Role: Visual identity, website, photography and film
Beyond the task of developing a new identity, it was necessary to project the company image into one of international credibility. This identity also needed to reflect a clean and corporate appeal. The first important step in our approach was to adjust the company name by using “associates” to endorse the size of the team. Care was taken in developing a typographic solution with good balance and proportion. The profile video that we produced for the company was one of the important factors in them winning a gold CNBC award for best Portuguese architects and as a result they have seen an significant increase in international business since the identity was launched.